If growth is stagnant in your business and you are struggling to maintain a competitive edge. Looking to hire a professional that can help you identify internal strengths, weaknesses and those external barriers prohibiting growth could really turn things around when properly identified and worked through. Ideally the objective in sustaining business is to remain competitive and increase not just revenue but profit. The SWOT concept gives business owner and managers an overall objective look at the company and its future. Once completed business owners/manager should have a thorough understanding of what is needed to be worked on to reach their goals.